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What people are saying about Charm:
- “Owner Chatham Hellmers searched estate sales to find many of her jewelry pieces, often reworking the items into one-of-a-kind accessories. She also offers artwork at prices so low you'll check the price tag twice.” – Southern Living, September 2010
- “Even more striking than Charm’s statement-making jewelry are its reasonable prices. Items that could fetch hundreds of dollars sell for $30 to $40 here.” – Second Avenue is Open for Business, Birmingham Weekly
- “It is fresh, fun and it embodies downtown–girl style.” – Birmingham IN Guide 2010
- “…what Chatham Hellmers sells is exactly the kind of thing that lovers of little shops love to shop for.” – Charm to Spare, Black and White
- “ As if the store was not charming enough, purchases are wrapped to take home in vintage popcorn bags.” – My Scoop
- “…not only are the store and its contents positively yummy, they are also inexpensive. For the price you might get a made-in-china necklace at Target, you can acquire something distinctive and attention-grabbing, hand-picked by someone with yeah-baby taste.” – Charming Charm Charms, Dori Decamillis
Charm is now the backdrop in the introduction portion of the online videos at Cooking Light!
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